Cindy Hu





China Southern Airlines Rebrand


China Southern Airline is the largest airline company in Asian, and the 4th in the world. The headquarter is in Guangzhou where is the 3rd largest city in China. This new branding is inspired by the names and history of the city Guangzhou, Guangzhou is also known as "city of flower", "city of goat", "city of tassel". It was the major terminus of the maritime Silk Road. 

The key attributes are: sincere attitude, streamlined experience, embracing different cultures, modern traditional, delightful journey and personalized service.


Screen Shot 2016-12-01 at 3.18.28 PM.png

App Senario


one month ago: search “Guangzhou” travel guide 

receive check ticket/ promotion notification on phone and watch app 

book ticket 

one day before trip: check in and preorder meal 

one the day of traveling: receive flight delay information on phone app and watch app 

on the way to airport: check airport check in wait time through the app 

get the the airport: navigate to the gate by using the phone

App Wireframes

Graduation Show Set Up