Cindy Hu






Adidas DesignStorm


Elbert Tiao, Kian Ansari

I participated in a 3 person team onsite at Adidas Portland to conceptualize and design a platform for women's sport community. The project included design research, brand strategy, service, product design, and UI/UX design. My contribution was research, ideations, concept, and platform UX/UI design.

We started with the question "What if adidas provided a digital platform that enables collegiate female athletes to be mentors to high school female athletes? "

We developed a digital platform that extends the 1 on 1 connection made between female collegiate athletes and high school female athletes. 


Screen Shot 2016-12-02 at 7.42.06 PM.png

Persona 1: LittleSis

Natalie Cunningham [16 years old]

Occupation: high school student

School Attending: Plano East High School


1. injured during 100m dash

2. needs a mentor for rehabilitation

3. prefers female with familiarity

Persona 2: BigSis 

Jennifer Madu [22 years old]

Occupation: collegiate athlete

School Attending: Texas A&M


1. wants to be a mentor to fulfill her collegiate community service 

2. wants a maximum of 3 high school athletes to mentor 

3. prefers a student from her alma mater